Panasonic’s goal is to strengthen its position in the UAE and the Middle East region by introducing solutions that help customers live a “better life.”
New perspectives due to the COVID-19 pandemic
The managing director of Panasonic Marketing Middle East and Africa (PMMAF) region, Hiroyuki Shibutani thinks the strategy of assuring a better life for its customers is perfect in these pandemic times.
“We would continue to be an irreplaceable brand in this region by contributing to a better life and better world for our customers”, he said.
They focused indeed on hygiene, safety, and health as well as the opportunity of staying home in their cooking segments and online channels. Because of the pandemic situation, people stayed at home and were buying less. As a result, the company’s lifestyle sector of products increased.
“The global Covid-19 pandemic has indeed presented challenges as people were staying home and buying less. However, this has surprisingly worked in favor of the lifestyle products segment, while it has adversely affected other segments”, he said.
Panasonic had reorganized itself to focus on items that were in high demand in order to satisfy the needs of the time. As a consequence, the company introduced concepts such as “Solutions for the New Normal” and the “Quality of Air for life”.
Those innovations have enabled the company to avoid collapse, remain profitable, and prepare for the future. In addition, Panasonic improved its digital presence in sales and customer support. As a result of these efforts, the company has been able to meet its new demands.
On the other hand, the company aims to contribute to people’s well-being in every respect so their strategy is based on three major aspects: Inner Wellbeing, Outer Wellbeing, and Spatial Wellbeing.
Overall, Panasonic’s innovative connected home appliances will help its customers to live a better life right in the comfort of their own hoses.